Price

If you get your selling price wrong about 80(+)% of business buyers will discard your offer to sell your business out of hand. Price is critical to success. Why?

Business buyers are interested in the profit a business makes from doing what it does. Their view on ‘price’ will be largely based on how strong and consistent the profits are and how long are they going to be reliable into the future. It needs a bit more thought than just ‘multiplying a number’

We can help you with that.

Presentation

If your presentation is poor, your chances of success fall dramatically as will the price buyers will pay. Worse, if you have made statements that could be viewed as incorrect or misleading, you could face litigation. if you get your document presentation wrong, or if it is poor in accuracy and content, you will lose further interest from your prospective business buyers and their respect for you as a business owner.

The presentation to a business buyer takes two forms. Firstly, the documentation

prepared to present information to inform prospective business buyers and entice their continued interest. Secondly, the physical presentation of your business needs to be neat, tidy and display the key components of your business operation. The business premises, equipment, work areas, signage etc may well need attention.

We can help you with that.

Promotion – Advertising and Marketing.

Marketing

There will be very few buyers for your business. Why? Ask yourself these questions:

• Who will buy my business and not another?
• Where are they located? and
• How many have the financial ability to buy now?
  

The answer is, in fact, less than the number of fingers on one hand.

There are many media platforms on which you can promote your business for sale. The skill is ‘which media platform’ is the most cost effective. Choose the wrong platform and costs can be exorbitant and you will not reach your prospective buyers.

Over our years of experience, we have become highly skilled in targeting your prospective buyers in the most cost-effective manner.

We can help you with that.

Advertisements

Business buyers are more likely to respond to advertisement headlines that closely match what they are looking for. 

Headlines are critical to getting enquiries. The content of the advertisements should address key features of the business that are seen as important to a business buyer. Your advertisements need to be well thought out, well written and be worded as if you are ‘speaking’ to your prospective business buyers. The wrong advertisements will entice the wrong buyers.

Worse, there is no response to your advertisement. Creating advertisements that will entice prospective buyers to enquire is a skill developed over time. It is not a simple task.

We can help you with that.