Siimon sets the scene by reminding the reader about early primary school science projects. These projects involved a magnifying glass and the suns’ rays to burn paper. By itself, the sun’s rays take a long time to burn material. A piece of paper sitting on a table will not burn even on the hottest of days. Yet by sharply focusing the sun through the lens of a magnifying glass that piece of paper will turn into charred ash in moments.
Just as the magnifying glass brings focus to the sun’s rays, the mind can bring a whole lot of focus to our business life. There are people who “want” to be successful, but are unfocussed on their methods and purpose, and those who focus clearly on that purpose.
Remember the academically gifted students nearing the end of high school. You thought those people had life “on a plate”. Well studies reveal that many of the brightest minds at high school and university do not excel in later life. Without sense of where they were going – they get overtaken by those who might not have been as academically gifted, but who had a purpose. So it is not education, nor that absence of the ability to ace exams that holds us back. It is the absence of a purpose.
A life purpose inspires, makes a person more effective, makes them grow and creates extraordinary power and momentum.
Equally, vagueness leads to failure.
A business purpose, leads to clarity for the business and the jobs at hand, which in turn leads to clarity on the questions of what should I do next. If you really want to eliminate the twelve hour days and the feeling each night that you did not accomplish much; Siimon suggests taking action; the first step is make a few tough decisions. Get a piece of paper, decide on the purpose of your business, decide upon the “top jobs” write them down…
Sounds familiar doesn’t it.
It is not intelligence that makes great businesses – its clarity of purpose.