Thinking of Selling Your Business

Where are Your Likely Business Buyers?

The world is now thought of as a global marketplace. That might be true if you are offering a small, popular, easily transportable product. But it is not the case for a Small to Medium Enterprise (SME) business. An SME business is likely to be location orientated servicing a local community. Small businesses, by their nature, are usually fixed to a location, not for everyone and large in terms of products available.

But, it is easy for business sellers to be induced by the belief that there are potential buyers ‘all over the World ’ and they can reach them through the internet. All they have to do is pay.

The reality is that people in small businesses are not inclined to spend time travelling to and from work. Most want to live within one hour’s drive of the business premises. Further, for business owners or key people, there is always the call to attend to an unforeseen event.

The key questions for a business seller are:

  • How many potential business buyers with the funds available to buy and who will be interested in my business live within one hour’s drive of my business premises?
  • How do I reach them?; and
  • What is a cost effective venue or platform?

My experience is traditional media has proved to be less attractive today. The ‘businessforsale’ portals are a good start. Social media has it place, but care is needed with confidentiality. Careful, thoughtful selection of the target audience, with advertisements focused at that audience is critical to a business sale success. Generally, about 75% to 80% of the market can be covered at reasonable cost. Granted, funds can be spent chasing that ‘overseas or interstate buyer’ but there is a cost in attempting to cover 100% of the market. It’s a question of ‘how much is paid for the details of a ready, willing and able business buyer enquiry. Spending on broadcasting far and wide may not be ‘value for money’.

If you need more information or help, please talk to me

Graham Long

0428-649-791

Kevin Lovewell

M: 0401-308-385
E: Click here to contact Kevin Lovewell
Member & Registered Business Valuer
Australian Institute of Business Brokers

Graham Long

M: 0428-649-791
E: Click here to contact Graham Long
Member & Registered Business Valuer
Australian Institute of Business Brokers

Kevin Lovewell

M: 0401-308-385
E: Click here to contact Kevin Lovewell
Member & Registered Business Valuer
Australian Institute of Business Brokers
What others say about Kevin Lovewell

Graham Long

M: 0428-649-791
E: Click here to contact Graham Long
Member & Registered Business Valuer
Australian Institute of Business Brokers
What others say about Graham Long

For Quick Contact

Fill in details below and we will contact you as soon as possible.

©2019 Copyright - Negotia Group | Web Design by Online Specialists | Privacy Policy | Sitemap
Negotia Group
PO BOX 100 Beachmere
QLD4510 Australia
Call 1300-551-757