Presenting a Business for Sale
Poorly Presented Business Is Offered for Sale Don’t Sell
First Impressions Do Count
Presenting a business for sale is akin to a business presenting a products or services to its own customers. Additionally, goods and services offered for sale will often be accompanied with documentary information to inform buyers about the product or service. The purpose is to attract the interest of buyers. Business owners know ‘2nd hand’ presentation lead to ‘2nd hand’ prices being achieved or no sale at all.
So, it is with business opportunities being offered for sale.
Business buyers will be in the market, some casually, some with determination. It is very likely those business buyers will have ideas on what they seek. Those poorly presented business opportunity products found will instantly be discarded. Interest will focus on attractively presented businesses for sale.
Successful business owners invest much time, effort and funds in combining materials and services to create products or services. They no shortcuts don’t work. Good presentation takes time, effort and costs
So to, it is the case with business opportunities offered for sale.
Business buyers want to make decisions on business opportunities. Those decisions will need information and documentation that is complete and reliable. Nothing ‘turns off’ a ready, willing and able business buyer faster than poorly presented business sales opportunities.
First impressions do count. Invest the time, effort and funds needed to present a business for sale.
If you need more information talk to me.
Graham Long 2019
